In the past decade, the field of event planning has grown exponentially. Certifications and organizations have developed in addition to the fact that it is now a legitimate college major. A lot of people tend to think it's an easy, fun job and while it can be, a...
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10 Signs You May Be in the Presence of “Net-twerking”
Networking is a powerful tool. It gets your name out there, it gets you business and it gives you the chance to interact with other professionals who aren't clients or colleagues. I've attended a lot of networking events, especially recently, and it is interesting...
10 Ways of Giving (Even During a Holiday Party)
It's important to remember to give back and it doesn't have to be hard. Here are 10 ideas to incorporate in your events and holiday plans to help give back to those who need it this year. 1. Donate a portion of sales to an organization that works with your brand,...
5 Travel Marketing Trends for 2014 (by Frederic Gonzalo from Social Media Today)
This is a great article that I've decided is a must-share regarding travel and marketing. For event planners, not only do we travel but our clients are usually traveling too. Why I love reading articles like these is that it helps us event planners stay in the know...
The 3 Rules of Telling a Client “No”
It's the worst having to say no to a client (usually) because we want to make them happy and have them walking away with a glowing review. However, there are times when you know you just can't accommodate a client's needs, whether it's due to time, complexity,...
5 Ways to Plan an Event in a City Where You’ve Never Been
One of the most challenging things we can do as event planners is to put together an event somewhere we haven't been. Even if planning events outside your area is what you do, there are the little details of local culture like not taking this street at this time if...
DIY: Holiday Invitations
It's that time of year to start sending the invites for the annual holiday party. Hopefully the venue has been secured and the details being fine-tuned. If you know where you are going, what time you'll be there and who's attending then it's time to let everyone...