July/August 2018 Issue: Best Rooftops & Patios for Groups of 40+ | Pet-Friendly Hotels in Chicago | Industry News | Summer Cocktails | How to Save Money on A/V & More [googleapps domain="drive" dir="file/d/1LB1Kx5NNahYJHN-Qv2b0LGtEEVt-9JBT/preview" query=""...
7 Steps of Writing Marketing Copy that Motivates Clients to Hire You Guest post from Kristie Lorette McCauley of The Wedding Planner Copywriter If you are like most planners, it can be a struggle to find the right words for your website, emails, a brochure, and other...
Sales Isn't a Dirty Word. Event Planning is often times as much a sales job as it is a planning and organizational job. Yes, you have to be creative and think on you feet, but many times you have to sell your clients on the best ideas and processes to ensure the...
In the past decade, the field of event planning has grown exponentially. Certifications and organizations have developed in addition to the fact that it is now a legitimate college major. A lot of people tend to think it's an easy, fun job and while it can be, a...
When most of us think of fundraising, we think of galas or grassroots efforts like bake sales and email blasts. But have you ever wondered how organizations get endowments, trusts and 6+ figure donations? We talked to Tanya Stanfield who is the Director of Marketing...
Here are 5 articles every event planner should read this month. (Click on the images to read.) MARKETING/BUSINESS MANNERS INTERESTING & THOUGHT-PROVOKING
I believe that the best event planners are creative business people. You have to come up with great solutions - sometimes at the last minute - manage employees, vendors and client expectations while delivering amazing results. Not everything can always be perfect,...
This is a great article that I've decided is a must-share regarding travel and marketing. For event planners, not only do we travel but our clients are usually traveling too. Why I love reading articles like these is that it helps us event planners stay in the know...