Raising High-End Donations: An Interview with Tanya Stanfield of CSS Fundraising

When most of us think of fundraising, we think of galas or grassroots efforts like bake sales and email blasts.  But have you ever wondered how organizations get endowments, trusts and 6+ figure donations? We talked to Tanya Stanfield who is the Director of Marketing & Communications for CCS Fundraising which is a high end … More Raising High-End Donations: An Interview with Tanya Stanfield of CSS Fundraising

Planners: Get Hired with These 7 Steps for Writing Marketing Copy

7 Steps of Writing Marketing Copy that Motivates Clients to Hire You Guest post from Kristie Lorette McCauley of The Wedding Planner Copywriter If you are like most planners, it can be a struggle to find the right words for your website, emails, a brochure, and other marketing materials. Most make the mistake of writing marketing … More Planners: Get Hired with These 7 Steps for Writing Marketing Copy

Being Better at Business: An Interview with TravelPod Creator and TripAdvisor’s VP of SEO, Luc Levesque

I believe that the best event planners are creative business people.  You have to come up with great solutions – sometimes at the last minute – manage employees, vendors and client expectations while delivering amazing results.  Not everything can always be perfect, but you always need to be moving.  This requires constant learning and I … More Being Better at Business: An Interview with TravelPod Creator and TripAdvisor’s VP of SEO, Luc Levesque

4 Reasons Why Events Are More Than Just a Party

In the past decade, the field of event planning has grown exponentially.  Certifications and organizations have developed in addition to the fact that it is now a legitimate college major.  A lot of people tend to think it’s an easy, fun job and while it can be, a good event planner has to be just as creative and … More 4 Reasons Why Events Are More Than Just a Party

5 Travel Marketing Trends for 2014 (by Frederic Gonzalo from Social Media Today)

This is a great article that I’ve decided is a must-share regarding travel and marketing.  For event planners, not only do we travel but our clients are usually traveling too.  Why I love reading articles like these is that it helps us event planners stay in the know about how our clients are getting around … More 5 Travel Marketing Trends for 2014 (by Frederic Gonzalo from Social Media Today)

Social Media Isn’t Everything — You Should Literally Be Getting Out There

Social Media is something I write about all the time because I love it and it’s a major part of my life.  Facebook & LinkedIn are part of my daily morning routine and it keeps me up to date on what’s going on with people I know.  But that’s a stepping stone.  I often hear … More Social Media Isn’t Everything — You Should Literally Be Getting Out There